Mobile apps have become an essential part of our lives, and businesses are no exception. They have now started realizing the importance of having their mobile app to engage with their customers and provide better services. In this article, we will discuss how mobile app development services can improve customer engagement and retention. Customer Engagement: Customer engagement refers to the interaction between a customer and a business. It can happen through different channels, such as social media, emails, or in-person interactions. However, with the rise of mobile apps, it has become easier for businesses to engage with their customers. Here are some ways in which mobile app development services can improve customer engagement.